Year
2023
Role
Product & Brand Designer
Timeline
8 weeks
Team
1 Designer
Enhancing the guest experience
Create a MVP guest webapp and a staff application from scratch
01
Overview
About
About
Sunver is a digital platform designed to improve the hotel guest experience by centralizing services, communication, and local activity discovery in one web application.
Sunver is a digital platform designed to improve the hotel guest experience by centralizing services, communication, and local activity discovery in one web application.
Objectives
Objectives
The project aimed to design an MVP that could demonstrate the product vision to potential investors while improving both the guest experience and the operational efficiency of hotel staff.
The project aimed to design an MVP that could demonstrate the product vision to potential investors while improving both the guest experience and the operational efficiency of hotel staff.
Problematic
How might we design a digital platform that simplifies access to hotel services for guests while helping hotel staff manage requests more efficiently ?
How might we design a digital platform that simplifies access to hotel services for guests while helping hotel staff manage requests more efficiently ?
How might we design a digital platform that simplifies access to hotel services for guests while helping hotel staff manage requests more efficiently ?
02
User research
User research
Personas & Empathy map
Personas & Empathy map
Considering our target, we worked on 2 persona to help us understand their needs and preferences. This helps us to reduce product failure risks and improves user adoption.
Considering our target, we worked on 2 persona to help us understand their needs and preferences. This helps us to reduce product failure risks and improves user adoption.
Martin,
Martin,
37
37
Senior Marketing Manager in a tech company, Paris
Senior Marketing Manager, Paris
“I want our vacations to be stress-free, handling everything from room service to activity bookings from my phone. An app offering this seamless experience is exactly what I need.”
“I want our vacations to be stress-free, handling everything from room service to activity bookings from my phone. An app offering this seamless experience is exactly what I need.”
Elena
Elena
45
45
Manager of a 4 star hotel, Nice
Manager of a 4 star hotel, Nice
“My goal is to ensure every guest leaves with a smile, and to achieve that, I need the right tools to keep my team efficient and my hotel running smoothly. An app that can centralize operations and enhance guest interactions is essential for our success.”
“My goal is to ensure every guest leaves with a smile, and to achieve that, I need the right tools to keep my team efficient and my hotel running smoothly. An app that can centralize operations and enhance guest interactions is essential for our success.”
KPI's
The success of the MVP could be measured through :
The success of the MVP could be measured through :
Reduction of front desk service requests
Number of guest interactions through the web app
Guest satisfaction with digital services
Time saved by hotel staff when managing requests
Reduction of front desk service requests
Number of guest interactions through the web app
Guest satisfaction with digital services
Time saved by hotel staff when managing requests
03
Brand Identity
Brand Identity
We defined the visual identity by choosing colors, different fonts and images.
We defined the visual identity by choosing colors, different fonts and images.
Typography
Typography
Kanit
Kanit
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
Sora
Sora
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
04
Benchmark
A competitive analysis was conducted to understand how other platforms manage :
A competitive analysis was conducted to understand how other platforms manage :
hotel digital services
guest communication
activity discovery and booking
hotel digital services
guest communication
activity discovery and booking
This helped identify opportunities to simplify the experience and centralize services within a single platform.
This helped identify opportunities to simplify the experience and centralize services within a single platform.
Ideation & Prototyping
Features
Guest interface
Chat with hotel staff
Ask questions or request assistance
Order hotel services
Discover local activities
Access useful hotel information
Chat with hotel staff
Ask questions or request assistance
Order hotel services
Discover local activities
Access useful hotel information
Staff interface
Manage guest requests
Respond to guest messages
Track service orders
Access a centralized dashboard
Manage guest requests
Respond to guest messages
Track service orders
Access a centralized dashboard
05
MVP
Collaboration with the developer
We collaborated closely with the developer to build the MVP, allowing stakeholders to present the product to investors and potential clients in order to demonstrate its value and drive adoption.
We collaborated closely with the developer to build the MVP, allowing stakeholders to present the product to investors and potential clients in order to demonstrate its value and drive adoption.
What’s next ?
Short term
Long term
Validate the MVP through usability testing with both guests and hotel staff. Refine the staff dashboard to ensure efficient request management
Validate the MVP through usability testing with both guests and hotel staff. Refine the staff dashboard to ensure efficient request management
Strengthen the design system to ensure consistency and scalability across features
Strengthen the design system to ensure consistency and scalability across features
Scale the platform across multiple hotels and cities. Continuously optimize the product through data-driven UX improvements and behavioral insights.
Scale the platform across multiple hotels and cities. Continuously optimize the product through data-driven UX improvements and behavioral insights.
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