Year

2025

Role

Product Designer

Timeline

12 weeks

Team

1 Product Designer

Discovering exhibitions app

Democratize access to culture by offering an intuitive platform to explore and ensure no visits are missed.

01

Overview

About

POV is a mobile app designed to democratize access to culture. The project's initial objective is to simplify the discovery of exhibitions and bring the public closer to cultural institutions by offering an intuitive platform to explore and ensure no visits are missed.

POV is a mobile app designed to democratize access to culture. The project's initial objective is to simplify the discovery of exhibitions and bring the public closer to cultural institutions by offering an intuitive platform to explore and ensure no visits are missed.

Objectives

The goal is to democratize access to art by making the discovery of nearby exhibitions simple, intuitive, and inspiring, so everyone can explore and engage with cultural diversity.

The goal is to democratize access to art by making the discovery of nearby exhibitions simple, intuitive, and inspiring, so everyone can explore and engage with cultural diversity.

Problematic

How can we make discovering nearby exhibitions easier to democratize access to art ?

How can we make discovering nearby exhibitions easier to democratize access to art ?

How can we make discovering nearby exhibitions easier to democratize access to art ?

From discovery to delivery

From discovery to delivery

We used the double diamond method to help us define and solve the problem. After an UX research and a HMW, we decided to do a user interview to understand user’s needs and habits.

We used the double diamond method to help us define and solve the problem. After an UX research and a HMW, we decided to do a user interview to understand user’s needs and habits.

How might we help people discover exhibitions and visit nearby cultural venues more easily and more often?

02

User research

We wanted to understand

We wanted to understand

Cultural habits and practices

Understanding how users engage with art in their daily lives, their interests, and visit frequency.

Preparation before an exhibition

Identifying what users do to choose, plan, and gather information about exhibitions they want to visit.

Experience during and after the visit

Exploring how they experience the exhibition, what they take away, how they share or record their experience, and what actions they take afterward.

User interview

In order to answer the questions we had identified, to discover more about users habits, we interviewed a panel of users.

In order to answer the questions we had identified, to discover more about users habits, we interviewed a panel of users.

4 users

Aged between 26 and 36

Into art or not

30 min

On Google meet

Insights

4/4

Users want clear, centralized information including opening hours, price, location, and visuals

4/4

Users think price and accessibility are decisive factors

3/4

Users need personalized discovery and recommendations

"I usually check online but it’s a bit of a hassle, not very smooth, you have to dig around, not all exhibitions are listed, especially in smaller museums."

Lucile

"I’d like an app that helps me discover exhibitions based on my tastes, and suggests other places to visit around me.”

Wesley

Verbatim

"I usually check online but it’s a bit of a hassle, not very smooth, you have to dig around, not all exhibitions are listed, especially in smaller museums."

Lucile

"I’d like an app that helps me discover exhibitions based on my tastes, and suggests other places to visit around me.”

Wesley

Why?

  • They want to make visits convenient and affordable.

  • They want to to discover events that match their interests.

  • They need to easily plan and find exhibitions

  • They want to make visits convenient and affordable.

  • They want to to discover events that match their interests.

  • They need to easily plan and find exhibitions

KPI's

We defined success criteria in order to verify the relevance of our solution in the long term

  • User engagement rate

  • Retention rate

  • Exhibition discovery & recommendation rate

  • User engagement rate ( clicks, exhibition views, saving artworks, opening notifications)

  • Retention rate

  • Exhibition discovery & recommendation rate

03

Benchmark

Cur8

Cur8 is an app dedicated to contemporary art exhibitions, offering users an interactive map to discover the best shows nearby.

Founded by Arthur Hadade, Dylan Grava, and Tom Delobel in May 2024.

Cur8 is an app dedicated to contemporary art exhibitions, offering users an interactive map to discover the best shows nearby.

Founded by Arthur Hadade, Dylan Grava, and Tom Delobel in May 2024.

Strengths

Strengths

  • User-friendly navigation with an interactive map.

  • Extensive and regularly updated exhibition database.

  • User-friendly navigation with an interactive map

  • Extensive and regularly updated exhibition database.

Screenshot application Cur8
Screenshot application Cur8

Weaknesses

Weaknesses

  • Focused exclusively on contemporary art exhibitions.

  • Not personnalized experience

  • Focused exclusively on contemporary art exhibitions

  • Not personnalized experience

Strengths

  • User-friendly navigation with an interactive map.

  • Extensive and regularly updated exhibition database.

Screenshot application Cur8

04

Prototyping

2 features

Save for later

Users can save exhibitions they’re interested in for later.

They can bookmark any exhibition and access it anytime in a dedicated “Saved” section.

It helps them keep track of what they want to see without losing information.

Users can save exhibitions they’re interested in for later.

They can bookmark any exhibition and access it anytime in a dedicated “Saved” section.

It helps them keep track of what they want to see without losing information.

Reminder

Users can also activate reminders for specific exhibitions.

The app sends a notification before the event ends, ensuring they don’t miss it.

This feature makes planning easier and helps users stay updated on the exhibitions they care about.

Users can also activate reminders for specific exhibitions.

The app sends a notification before the event ends, ensuring they don’t miss it.

This feature makes planning easier and helps users stay updated on the exhibitions they care about.

05

Communication

Newsletter

Print

06

Landing page

Webflow landing page

For the app launch, we created a landing page on Webflow to communicate the brand and showcase the app’s features. Its main goals are to drive downloads, convert visitors into users, and provide a quick, engaging overview of what POV has to offer.

For the app launch, we created a landing page on Webflow to communicate the brand and showcase the app’s features. Its main goals are to drive downloads, convert visitors into users, and provide a quick, engaging overview of what POV has to offer.

What’s next ?

Short term

Long term

Build a POV community within the app. Allow users to share exhibitions, invite friends, and interact more socially.

Build a POV community within the app. Allow users to share exhibitions, invite friends, and interact more socially.

Create cultural itineraries. Offer personalized routes combining exhibitions, museums, and nearby points of interest.

Create cultural itineraries. Offer personalized routes combining exhibitions, museums, and nearby points of interest.

Integrate ticketing features. Enable users to buy tickets directly in the app.

Integrate ticketing features. Enable users to buy tickets directly in the app.

Want to see more ?

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